Digital Museums 101.
A how-to guide for museum directors, board members, staff, and students on how digital media has changed museum exhibitions, marketing, and fundraising.
Digital media has changed the way museums create exhibitions, market themselves, and raise funds. The COVID-19 pandemic accelerated those changes, including the shift to online programming. Using diagrams and an iconography system, the book explains how to build digital programming and sustainable operations.
It also looks at the history and the future of museums' shift toward digital content and communication. Generation Z and Generation Alpha are the first digital natives: they perceive and process content differently, and museums must adapt to reach them.
For anyone new to museums, and for anyone catching up on how digital content has changed exhibitions, marketing, and fundraising, Digital Museums 101 is essential reading.
What it covers.
- Digital museum management
- Museum digital exhibitions — online, in-person, and mixed
- Digital museum marketing
- Digital museum fundraising
- Digital museum operations
Table of contents.
- Part I. What is a digital museum?
- Part II. What is a digital exhibition?
- Part III. How do you create a digital museum strategy?
- Part IV. How do you create a digital experience?
- Part V. What is the future of digital museums?
- Digital Museums 101 Toolbox
- Bibliography
- Index
Companion materials.
- This website — free templates and how-to guides for creating, marketing, and fundraising for digital museum content.
- Online course — available for an additional fee.
- Resources — associations, reports, and research.
Also by Mark Walhimer: Museums 101 and Designing Museum Experiences.
Plan the digital museum your audience expects.
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